Exploring The Design And Operation Of Health Care And Pension Industry

With the improvement of living standard and the deepening of society aging in China, Pension health industry is becoming a new emerging industry. The real estate of pension and health emerged as the times required.The real estate of pension and health is a combination of pensionreal estate and health real estate. For the customer, pension healthreal estate is to provide suitable nursing health residential, facilities and services to the health needs of people and the elderly people with special needs, it is also a new emerging real estate formby mixing composite real estate and modern service industry. For the main operation such as real estate companies, pension health estate is a stereo development mode of operation. It includes real estate development, pension health services, commercial real estate operations and financial innovation attributes. For the society, pension health estate is an effective way to achieve home-based care for the aged, community endowment and pension institutions in China.It is also a consumer carrier of modern service industry for rising living standards, quality of life and the dignity of citizens. Now the pension health estate is leading and promoting development of the pension industry and health industry.On the functional combination, pension health estate is absorbing the endowment real estate and health property advantages while abandoning the hospice care and the health estate luxury style, so it is more intensive and more effective at service target groups functionally. Meanwhile, as an independent format, pension health estate is easily and effectively expand the target customer group in customer choice, community perfect matching and characteristic functional elements combination compared with the pure endowment real estate or real estate in health. Besides, pension health estate has a higher degree of market acceptance and good profitability. At the same time, the pension health estate has better adaptability requirements in the developers and project site selection, which is more conducive to the realization of the reunification of the industrial welfare, public welfare and profitability.As a new composite real estate development mode, pension health estate ’s foreground is very bright. Because the health endowment consumption market is still in the primary stage in China, the problems such as lack of health nursing service and the supply of products, which cannot reach the people’s growing demand for services. According to the domestic market, the pension health industry is still in the "sleep" phase. With the development of society and continuous improvement of people’s living standards the arrival of aging, people start pay more attention to the living conditions. Health and pension function of residential will become the focus of attention. The development of health endowment industry, improve people’s living environment and improve the health of the population proportion is imminent.Considering the urgency of the situation of Chinese pension health industrial development, and the existing of pension health industrial gaps and deficiencies. I think it is very necessary to study and explore the fusion of pension health industry and real estate industry, upgrading the integration of endowment real estate and health real estate’s advantages. This paper will combine the reference and the domestic and foreign health endowment real estate development business case, to summarize and review the questions of the health endowment theory study and health endowment real estate development business experience. And on this basis to give the practical planning, design, management and service mode of pension health industry. Hope to have some reference to the study and application of the future.