Research On The Design Strategy Of Austrian Chateau Wine Business Model

With the rapid development of economy and the transition of the market from a seller’s market to a buyer’s market, liquor enterprise market supply and demand pattern also appeared a fundamental shift, simple to provide services of traditional business model is not able to meet the needs of customers multi-level. Service is not only a liquor enterprise in order to increase the reputation of slogans, but from the perspective of customers, the marketing concept into the customer service, product development, channel construction, let customers really feel the high quality service.Based in the Chinese liquor industry development present situation analysis, and further analyze the liquor market competition pattern in Inner Mongolia. For AOChun wine group’s development strategy is proposed chateau wine new business model, to carry on the differentiation strategy, promote enterprise’s core competitiveness.Chateau mode is a leading international high-end wine marketing model, private subscribe wine storage as the core, through the subscribe with wine storage domain,\’Lord/’ will be given the wine cellar wine storage digits in use, thereby making wine a social platform. Through the development of AOChun chateau wine and chateau construction realize the interaction between brand and consumer social network.