Study On The Construction Of Enterprise Culture In Shandong Blue Horizon Group

Nineteen seventies end, the Japanese economic miracle cause the United States, Japan and other countries, comparative management’s focus on proposed corporate culture to promote the important role of enterprise development. Nineteen eighties, scholars differentiated corporate culture from management science out to form a new discipline. Until the nineteen nineties, the building of enterprise culture has been gradually popularized; most entrepreneurs began to push through the building of enterprise culture to promote enterprise development. The hotel is the service business hotel, the homogeneity of products, so the hotel and the ability to control the customer more weak, resulting in the hotel competition is becoming increasingly fierce, enterprises want to occupy a space for one person in the hotel in the competition, must be through the promotion of enterprise culture construction, establish a unique cultural bottom Yun, attract and expansion of hotel customer groups. Shandong Hotel Riviera Blu group is well-known in Shandong Province, to mid-range hotel led to secondary occupation education, hospitality of the joint-stock enterprises, after nearly20years of development, Shandong Hotel Riviera Blu, the enterprise culture construction has achieved some results, but there are still some problems, in order to realize the great leap forward development of Hotel Riviera Blu, the hotel enterprise culture development bottleneck breakthrough Hotel Riviera Blu, it is necessary to study the construction of enterprise culture. In order to study the construction of enterprise culture construction, firstly, through field research in Hotel Riviera Blu, Hotel Riviera Blu research status of enterprise culture construction in the unity of value concept, corporate culture and employee behavior norms, and recognize the Hotel Riviera Blu of enterprise culture construction in recognition of low, part of the system a mere formality and employee turnover rate is higher, and the result is that the main reason of Hotel Riviera Blu of enterprise culture construction of enterprise culture with the employee’s awareness of weak, inadequate implementation and management system of unitary method; secondly, by referring to the domestic and foreign related hotel corporate culture has theoretical and practical results and comparative analysis of The Enterprise Hotel in the hotel culture construction achievements, the Hotel Riviera Blu, the building of enterprise culture the goal is to implement the Hotel Riviera Blu core values, innovation and business management concept, strengthen the system construction of enterprise culture and improve team cohesion in the premise of blue ocean, the lifting scheme of some design ideas, from the aspects of the construction of spiritual culture, system culture, behavior culture and material culture construction of the corporate culture to enhance the Party of Shandong Hotel Riviera Blu The main content of the case, at the same time, in order to ensure the effective implementation of enterprise culture to enhance the Hotel Riviera Blu project, put forward to strengthen the leadership and employees of the enterprise culture consciousness, strengthen the system of enforcement and supervision, flexible use of various means of management and increase public relations propaganda and the safeguard measure; finally, from two aspects of internal and external inspection of Shandong Hotel Riviera Blu culture and promoting the implementation effect, improved scheme of internal and external effect more obvious, basically reached the preset goal.The effective implementation of lifting scheme of enterprise culture construction of Hotel Riviera Blu group, in the spiritual culture, institutional culture, behavior culture and material culture has made to strengthen comprehensive, and have achieved remarkable results, and promote the leaping development of Hotel Riviera Blu. Hotel Riviera Blu has important significance to the long-term development and has certain reference significance for cultural construction hotel enterprises.