Agricultural Bank Of China Branch In H Analysis Of The Electronic Banking Business Development Strategy

With the rapid development of Internet, the traditional banking industry is facing a huge impact. Before the bank’s business model and service need to reform the innovation, if the bank is still stuck in the past, it is likely to suffer the risk of failure. It is because of the rapid development of Internet financial, electronic bank also arises at the historic moment. Due to the electronic bank of our country has developed more than 20 years, thus lead to commercial Banks in the electronic banking in the footsteps of stagnation, occasionally so electronic bank of our country is in economic transition period at present, and traditional Banks want to gain a foothold in today’s era, they are needed in terms of product innovation, such as using the Internet to the rise of electronic banking, provide the customers with high quality and low price service, so that our country’s banking industry to continue to survive for a long time, one of the five lines of representative- agricultural bank of China branch in H is no exception, it need to use "Internet +" model, in terms of electronic banking more creative idea is put forward, with a low cost high leverage, this is agricultural bank of China branch in H up-and-coming in the future development of hope. Therefore, based on the agricultural bank of China branch in H of electronic banking business as the research object, the in-depth analysis, and I also with agricultural bank of China branch in H electronic banking sector experts were discussed, which can be through the way of theory and practice for our country’s commercial bank electronic bank business development provide valuable reference.The research idea of this article is first analyzed the agricultural bank and agricultural bank H branch of electronic banking development, through the methods of literature review, expert interview method, and the SWOT model and then to agricultural bank of China branch in H development environment to conduct a comprehensive analysis of the electronic banking business, to find the agricultural bank of China branch in H in electronic banking problems existing in the process of development, and the policy Suggestions about the development of electronic banking.