The Optimization Research Of Zhangzhou Branch Of Bank A Customer Manager Training System

With the change of the econom ic environment and market com petition intensifying, commercial Banks at hom e and abroad in troduce customers Manage system. Interbank m arket increasingly fierce competition, competition and the maintenance of the custom er, and customer relationship business to m aximize the value of share become the focus of competition between Banks. Customer manager is the window of the ba nk service window, profoundly reflect the core of the Banks seek to maximize value concept, highlight the characteristics of banking custom er value orientation, is the m ain commercial bank marketing and client developm ent manager.At present, all the domestic commercia l Banks have im plemented customer manager training system construction basica lly, and made great achievements, but there are also m any shortcomings, such as m anagement knowledge is not comprehensive, not enough attention; T raining learning is in sufficient, incentive mechanism is not perfect; Lack of targeted training content, training methods is old, single and so on, it’ s influence the custom er manager potential excavation, also restrain the growth of bank perform ance. Training and education in promoting staf f skills and quality, enhances the cor e competitiveness of the organization plays an important role in such aspects, staf f training and development has been gradually in the human resources m anagement become an indispensable link. B ased on the analysis of training and related concepts and basic theory of customer m anager system, on the basis of customer manager of Zhangzhou branch faces A construction, this paper deeply analyses the training present situation, discovered the problem s existing in the training of the company, and analy zes its reason, explore A Zhangzhou branch of bank A customer manager training system construction countermeasure.