Research On Customer Manager Training Of Guangzhou D Branch Of Industrial And Commercial Bank Of China

With growing globalization and economic integration after the US financial crisis the international economic situation has undergone profound changes,which brought new opportunities and challenges for the development of commercial banks.Although the financial crisis on the domestic financial sector is relatively limited impact,but affected large export sector,some companies faced with shrinking export orders situation,the demand for credit will inevitably decreased,while credit quality will also be affected,can He said commercial banks facing a very grim situation of economic development.Therefore,human resources as a major force behind the implementation of corporate strategic goals,we must keep tight times,the pace of development,for enterprise development into a steady stream of power.From commercial bank human resource management,we analyze the current existing problems and proposed targeted countermeasures and suggestions to improve the quality of human resources and quality,and lay a solid foundation for the promotion of human resources to achieve the strategic objectives of commercial banks.Commercial banks in the course of business,commercial bank account manager is a bridge of communication with customers and the hub,client manager from the actual customer needs,establish a good sense of service and ideas,by strengthening customer relationship management and maintenance,improve customer service satisfaction degree.As a commercial bank account manager important business people,we must have good social skills and marketing skills,to come to improve customer service quality through quality service,to explore market opportunities.The key is building workforce training,which is an effective ways and means to enhance the overall quality of staff,enhance their core competitiveness,but also an important guarantee to achieve the goal of sustainable development.Desirable to provide a useful theoretical guidance through this study D Guangzhou Industrial and Commercial Bank branch account manager training,as well as conducting customer training managers provide a reference for other commercial banks,commercial banks in order to promote the industry healthy development account manager training.Based on the theory of human resources and related training theory,empirical research methods,select D Industrial and Commercial Bank branch in Guangzhou as the research object,for example,client manager training training ideas building,training system,training operational procedures,training model innovation and training programs aspects of the analysis and to identify the main problems,according to the Industrial and Commercial Bank branch in Guangzhou D operation proposed improvement measures and measures.Synthesis of existing literature and research results are summarized review of existing research literature at home and abroad,found that some studies have focused on the theoretical analysis,some studies have focused on qualitative interpretation,and some studies have focused on the macro guidance,some studies have focused on microeconomic run,while the real use of modern human resources management theory and financial theory,adhere to the theoretical analysis and empirical research closely,pay attention to the organic unity of qualitative and quantitative research,following the issue closely analyzed and countermeasures design is relatively small.Implications of the findings and are as follows: Account Manager is connected to the link between banks and their customers,service marketing and brand marketing with the dual responsibility of positions on the foreground operation performed services marketing,customer marketing manager should have a team,professional,etc.advantage,which is important for enhancing financial services.To promptly adjust their thinking Account Manager Training for team development situation,objective analysis of the existing problems in order to enhance the soft power of account managers as a starting point,client manager organize special training.