Logo Design And Eastern Image Aesthetic

With the development of globalization, the modern world is more like a global village,the contact between the countries all over the world becomes more and more close,and the cultural exchange become more and more frequently. We are anxious to takeour nation essence to the outside world to show our national characteristics, so thedesign trend began to return to traditional. Designers cannot copy of the culture oftraditional art form symbols but base on the traditional cultural roots and understandthe essence then ideological reconstruction in the process of exploring how tonationalize and internationalize logo design. As the traditional cultural symbol islimited, and innovation is infinite, designers must improve their artisticaccomplishment and comprehensive quality.This dissertation puts forward that the style of logo design have been returned totraditional, and some of them have turned into error at the same time. Then focus onthis problem dealing with how to solve it. There is very rich theory about expressionof image in oriental aesthetics. As the core of the oriental aesthetics aesthetic ideas,imagery theory plays an important role in guiding logo design. This dissertation triesto find the relationship between the imagery theory of oriental aesthetics and the ideasof logo design that is the deep-rooted national spirit and thinking inertia. Through thecorresponding logo design case to discuss the practical significance oriental aestheticsimage of the logo design, and to explore a feasible way to realize the traditionalregression of the logo design. Oriental aesthetics image of the aesthetic characteristicsthat we can use for reference in logo design are hidden, tendency, multiple meaningsand novelty. This dissertation focus on one of the causes of the image aesthetic inoriental aesthetics that comprehension style of aesthetic thinking which is easternunique way of thinking, discussing an effective way for logo design returning totraditional and going to the world.