The Application Of Chinese Traditional Elements In Logo Design

The famous graphic designer Chen Hanmin said:"the sign should have a clever idea,meaning strong,simple image features." in the modern real estate signs with Chinese traditional elements in the design,can make the real estate signs in the stressed concise,clear,easy to identify the basic reflected on the state and national context,and has unique form of beauty.Its own unique aesthetic characteristics,is increasingly welcomed by consumers,and become a popular trend in the field of logo design.The purpose of this paper is to make the modern real estate logo design and integration China traditional elements more appropriate,so the starting point is the modern real estate logo design combined with China constitute the traditional elements,to real estate logo design concept,the traditional elements of the artistic features and cultural connotations,and the relationship between the performance of the three techniques as the main line,and then to explore in the background of modern society,the use of Chinese traditional elements in modern logo design.The actual value of real estate rich meaning expression of deep connotation and borrow China traditional elements,to know the value of Chinese traditional elements in modern commercial design.Finally,clarify the China traditional elements in modern buildings The significance and development trend of the brandThis paper is divided into six chapters.The first chapter is the introduction,mainly elaborated the research objects,further explains the origin of the study,the research background,research value,research ideas and research methods.The second chapter is the meaning and characteristics of traditional elements,mainly from the "shape","Italy","potential" three the characteristics of the traditional elements.The third chapter is the development of logo design value and characteristics,mainly analyzes the business and brand value.The fourth chapter is the traditional elements in the event of logo design in the implication,respectively Chinese characters elements,graphic elements,color elements combined with the actual case analysis.The fifth chapter implication as the traditional elements in the building The application of the logo design,combined with the actual case analysis.The sixth chapter is the conclusion and outlook,summarizes the starting point and end point of the thesis.