Study On Mid-east Interactive Development And Economic Cooperation In Mid-china’s Rising

Nearly two years, the term "New fresh" is widely used in our daily life, allkinds of media have a lot of use."New fresh with natural simple, quietly elegant freefrom vulgarity to its aesthetic standards, to a larger impact on all aspects of life,become a kind of subculture of the mainstream, as a result, in the" New fresh styleinto his new role as social fashion, and present a strong development trend, themodern advertisement industry competition, is not only an opportunity, andchallenge, therefore, to do some in-depth study of the subculture, for modernadvertising design style of "New fresh" in accordance with the development oftheory, is imperative.In the modern advertising design, has the characteristics of the "New fresh styleof creative expression gradually popular, on the other hand, for" New fresh"advertising audience, the group is the" New fresh "aesthetic consumers of this kindof subculture. Since entering modern society, subculture showed more intense thanever, the cultural identity of the identity process is achieved through the constructionof style. For "New fresh" audience, those with obvious "New fresh style of" culturalsymbol is their spirit of be fond of, taste and style is the most intuitive, such asidentity, is also an integral part of construction of identity, seeking identity element.And root of "New fresh" cultural forms,"New fresh" in the modern advertisingdesign art style how to embody, different categories of "New fresh" audience deeppsychological mechanism as well as "New fresh" artistic style in the modernadvertising design development trend in the judgment of these problems, is the focusof this topic research.In this paper, from the produce of "New fresh" cultural forms, to analyze theaesthetic form and derivation forms, and then to the introduction of "New fresh" ofmodern advertisement design art style of creative forms of key research, whichmainly includes the style of "New fresh" format design, colors, etc. In addition, thisarticle through to "New fresh" artistic style in the design of modern advertisingaudience analysis, further elaborated the "New fresh style in the modern advertising design development trend and the need to grasp the elements of the final conclusion.