A Research On Chinese Learning Motivation Of Students In Hochiminh City

International promotion of Chinese not only solves the problem of teaching the Chineselanguage, but also needs to take appropriate strategies and measures to expand the group oflearners. Foreign Language Acquisition is a conscious, active learning process that is drivenby a specific motivation. In this sense, how to stimulate and maintain learner motivation, sothat more people are willing to pay the price of time, effort and money to learn andmaster theChinese language, this is what the cause of Chinese international promotion should firstlythink and solve.This study aims to understand the current situation of Chinese college students’motivation in Ho Chi Minh City, focusing on the type of students’ motivation, studydifferences in the behavior of the learner groups on different motives, including non-Chineselearners who do not choose to learn Chinese language (let us call them"negative motivation"),analyzethe factors behind the motivation. To obtain information through the use of aquestionnaire survey method, this study focuses on the different background of learninggroups, the subjects were divided into Chinese learners (Ethnic Chinese and non-ethnicChinese) and non-Chinese learners.The findings show that ethnic groups tendtobelong to integrative motivation, they lovethe Chinese culture and its language so choose to learn Chinese. Their identity is very strong,with a deep affection for China, which was fully reflected in the survey, from motivation tothejudgment of all aspects concerning China they all gave the praise and maintained a goodattitude. Non-ethnic Chinese learners more exhibit the instrumental motivation,a lot of themput economic considerations when choosing to learn Chinese. They also gave good evaluation,but are not as good degree as that of ethnic groups, and appeared partiallynegative perceptionsand attitudes. They are not Chinese-origin at last; views are more neutralbut after all mosttend to be good. Among the non-Chinese learners, the biggest reason they do not choose tolearn Chinese language is the thinking that it’s difficult to learn; followed by "do not likeChina" reasons. In their view, China has such a lot of fakes and harmful products that they donot like it. Their first impression of Chinese culture is not a long, prosperous economy but thefakes; impression on the Chinese people is not good too. These are to some extent all relatedwith the impact of the local media. Finally, this paper proposes a targeted strategy to speed upthe process of promoting Chinese in Ho Chi Minh City: Through correct understanding of theimportance of the local ethnic groups, we should maintainthe inherent advantages of thisgroup to pass down the language; For non-ethnic Chinese learners, we should strengthen thecompetitive advantage of Chinese; other learners keep away from Chinese because of its difficulty; we need to enhance its publicity in positive learning points; in addition, utilize theuse of new media power such as word of mouth, opinion leaders to output of China’s positiveimage, so that more and more people will like China, fall in love with Chinese.