The Application Of Color In The Brand Image Design

Gerd once said:"the color has a role in the human mind. It canstimulate the senses, and arouse the feeling of excitement, suffering andhappiness." Color is one of the main elements of the brand identity, whichhas a fundamental characteristic to describe things and guide eyesight throughthe information system. The excellent color with characteristic of planning,strategy, and emotional appeal has the ability to improve imagecommunication and marketing environment. The representation of the coloremotion in brand image design plays a crucial role in brand imageestablishment. Design cannot do without color. The designers express theirdesign concepts through color. The application of color in the brand imagedesign is irreplaceable. If applied smartly, it can increase the brand’s artisticappeal. Through three years of graduate study on the analysis and conclusionof color application research practice of brand visual image design, in-depthunderstanding of the brand visual image design, combined with the successfuldesign cases, the appropriate performance of a color is a good reflection onthe soul of brand visual image design.