The Study Of College Students’ Entrepreneurial Motivation And The Relationship With The Proactive Personality

Entrepreneurship plays an important role on all the aspects of social、economic、political and technological.In recent years with the Colleges and universities forincreasing year by year,the government、educational institutions,scholars are beginningto concern the development and training due to the increasing serious employmentsituation.More than that the entrepreneurship education caught unprecedentedattention.Although many scholars has been made a lot of valuable research aboutentrepreneurship,but the study are mostly focus on organizations not these potentialentrepreneurs as college students.But how’s the entrepreneurial behaviorhappened?Entrepreneurial motivation is the key to our problem-solving.The purpose of this study is exploring the construction of college students’motivation,understanding the students’ motivation of the composition and its relatedfactors,provide the theory support and practical application for entrepreneurshipeducation.In this paper,literature,content analysis,a variety of questionnaire survey ofentrepreneurial motivation has been systematically analysised and discussed.Firstly,acomprehensive literature data sort,combine interviews and open-ended questionnairesurvey results,independent preparation of entrepreneurial motivation questionnaire,thenthe questionnaire exploratory factor analysis and confirmatory factor analysis todetermine the entrepreneurial motivation and characteristics,namely differences indemographic variables.Finnaly,discussed the relationship between College students’entrepreneurial motivation and proactive personality.The conclusions as follows:Firstly,entrepreneurial motivation is a multi-dimensional multi-level psychologicalstructure include four dimensions as dare to adventure,self-actualization, chase fameand wealth and social support.Secondly,the study developed questionnaire of entrepreneurial motivation preparedby the statistical validity reached psychology measuring requirements,can be used as aneffective tool for measuring students’ start motivation.Thirdly, College students’ entrepreneurial motivation in the middle and upper levels of motivation,there’re significant differences in the degree of gender,profession,gradeand the place of the birth of the four grades social demography variables.Fourthly,College students’ entrepreneurial motivation and proactive personalitysignificantly correlated,and proactive personality on entrepreneurial motivation has asignificant positive prediction.