The Study On Cultural Consumption Of TaiAn City

Cultural consumption is people's expenses and consumption activities on products and services of culture and entertainment and some other related fields. With the development of society and economy and the improvement of people's living standard, the proportion of cultural consumption is increasing and to become an important component on promoting social civilization and constructing the harmonious society. Making research of urban cultural consumption situation has extremely practical significance to the city's putting the scientific development concept to practice, promoting the harmonious development among socialist culture, economy and politic, improving the level of urban civilization, and promoting the citizen's quality, meeting people's increasing spiritual and cultural needs. It can provide the government some useful decision reference on pertinently perfecting the policy and measures of developing cultural industry, and it is helpful for cultural enterprise to master consumer behavior and improve the cultural service and market.This paper aims to offer some powerful and practical suggestions to TaiAn city on its promoting the level of residents'cultural consumption and strengthening the development of cultural indursty, by investigating the city's current situation on cultural consumption and the residents' behavior on cultural consumption. Meanwhile, the level of TaiAn's economic development is in the intermediate position of the country, with certain representation:it represents some cities' current status quo of cultural consumption, also represents some cities'development trend of cultural consumption, and it can provide certain reference for other cities in improving cultural consumption and developing cultural industry.From multiple angle, such as the government, enterprises and consumers and from macro and micro vision, this paper investigated and analyzed overall with TaiAn's cultural consumption status and characteristics, and the impact factors of the residents' cultural consumption. It can provide corresponding basis for the local government about formulating cultural development planning, provide some development thought and direction fof enterprises, and help residents to come into correct consumption, improve the quality of cultural consumption, promote human's development and social progress in every single way. This paper main part is divided into five parts. 1, Macro view:a general description of TaiAn's cultural industry and cultural consumption. In this part, from the macroscopic Angle, I present the economic and cultural foundation in developing cultural industry, the development status quo and the analysis on residents' cultural consumption capability of TaiAn.2, Subtle observation:correlation interpretation of cultural consumption behavior of TaiAn's residents. In this part, according to the questionnaire statistical results, I analyze on the related content about the residents' cultural consumption behavior, including the main form of cultural consumption, the time composition, the spending, the consumption idea, the consumption habits, the consumption motivation and the access to information.3, Research on the factors affecting residents' cultural consumption behavior. Based on the survey results, I make a comprehensive analysis on the on the influence of cultural consumption behavior and make a summary.4, Residents' satisfaction appraisal with cultural consumption. It Includes the realization degree of residents'cultural needs, the satisfaction appraisal about the cultural products and markets, and public cultural infrastructure.5, Summarize and thinking. In this part, the author summarizes the problems and the insufficiency from the above four parts exposed in the field of cultural consumption, and offer a proposal on improving the level of cultural consumption from three aspects that is the government, enterprises, residents.The innovation of this paper is that it presents a perspective of studying urban cultural consumption situation:to combine the cultural creation subject, spread subject and consumption subject this three aspects to fully know a city's cultural consumption problems. In this article, through investigation on TaiAn government, I find that TaiAn government habitually ignores the cultural needs and cultural consumption ability of local residents; Based on the related reading on the residents' consumption behavior, I find that income does not rightly decided the level of cultural consumption. Cultural consumption idea, cultural literacy have very important influence to cultural consumption; Through the survey of residents'consuming satisfaction, I provide development thought and direction for cultural enterprises on riching supply and improve service.