| During the Ming and Qing Dynasties Xin’an painter brilliant with the same period in the close relationship between the peak of the Huizhou merchants, this paper from theaspects of historical origin, Huizhou merchants culture, sponsored by the Xin’an painter and sponsorship of the Jiangnan region to promote the art market in hand, systematically expounds the benign interaction between the Ming and Qing Dynasties Huizhou merchants and art.There are many merchants of Xin’an painter sponsorship motivation, funded the reason is based on what basis? Not just rich painter writer why willing to accept theirhelp? In the author’s opinion, they would like to support the Xin’an painter first because they have "Jia and good quality of Confucianism", Huizhou has a strongadvocate of cultural education in the wind, the influence of the merchants are mostlyhigh cultural and artistic accomplishment. Secondly, they have to change the traditional "four people" in the bottom position, belief. Wealthy merchants tried toclose ties with the home of artists, cultural superiority to obtain the scholar bureaucrats cultural identity, so as to achieve the purpose of improving their social status. Furthermore, because of the influence of neo-Confucianism ideology, have a strong sense of clan feeling, it is because of this home of love, they had a strong sense of identity to the hometown painter, and strain every nerve to help them. Finally, the merchants of these acts are with abundant economic strength to support. Ming Jiajing, the court issued the China France, Huizhou salt merchants to seize the opportunity, rapid development. It is because they have the support of strong economic strength, can such a large purchase the former famous calligraphy and painting, the construction of the gathering......Xin’an painter venerate traditions, absorb the essence of art provides a good platform.On the above their sponsorship of the author, using the methods of literature research, induction, case study of the analysis, summary, research. Research on these behaviors also provides a relatively new perspective for us to study the Ming and Qing Dynasties art phenomenon, and so far, about this topic in depth works does not see more, therefore, research on this topic has certain theoretical and practical significance. |