Study On Development Strategy Of Key To Success Edu. Group

In the first decade of the21st, the psychological counseling in China hasdeveloped rapidly, and has penetrated gradually into people s daily life. However,because of lacking criterion and law binding, as the "sunrise" industries in China,psychology industries still have many difficulties behind their speeddevelopment. Compared with developed countries, Chinese psychologyconsulting business falls behind at standardization degree, information systemconstruction and operation scale. How to achieve sustainable development andhow to increase the adaptability in the market have become the main problemsconfronted by many psychological counseling companies.Since its establishment in1999，the Key To Success Edu. Group has becomea psycholoical counselling organization with the professional psychologicalcounseling services and training, and has become the vane of psychologyindustries.But rival technology products for the existing pressure, and the currentsingle-channel of the market, the Group experienced tremendous pressure.Therefore, the need for a comprehensive customer market and competitoranalysis, combined with their own strengths and weaknesses, to find a moresuitable development of the Group’s strategy, and the Group to reflect on theproblems and make recommendations for improvement.The psychological background of the industry is fiestly introduced, in thisarticle. And then, incorporating the current situation of psychological counselingindustries, author s working experiences as well as theories in marketing,strategy management, financial management, HR management and operation,gives out an analysis for the Key To Success Edu. Group in the following aspects:industry environment, competitors within industry, resources owned. With theanalysis, the author provides a detailed and sustainable strategic objective for thegeneral development of Group. In order to ensure the implementation of thisstrategy, the article explicitly states the main problems that need to be solved inthe near future and the key issues of future development. It also providesmeasures of sustainable strategic development for the Key To Success Edu.Group in market, human resources, and financial management, to foster a base for strategic planning that can help strengthen and expand the Key To SuccessEdu. Group.At the same time, this paper also summarizes some problem which shouldbe paid attention to when strategy management theory is applied in psychologicalcounseling enterprises. The author hopes this study could provide some referenceto Chinese psychology consulting business development.