Research On Strategies To Promote Cultural Construction And The City Soft Power In Zhuhai City

Three decades of reform and opening up, city hard power development gained the success that attract worldwide attention with rapid urbanization, but the construction of city soft power is seriously lagging behind, there is still a big gap with hard power. The 17th National Congress of the CPC and eighteen big cultural strategy rose to national strategy, Each city domestic awareness of cultural construction and the importance of continuous improvement of city soft power, The construction of city soft power began to thorough popular sentiment. The development of the city needs to break through the bottleneck, will the city soft power and other non-material factors become the most effective means to breakthrough the bottleneck of the development of city, the construction of the harmonious society, will attach importance to the research of city management, city soft power promotion has bright prospect infinite strategy.In this paper, using a variety of methods of literature, interviews, investigation method etc., analyzing the cultural resources of Zhuhai, To clarify the Zhuhai historical and cultural resources and cultural construction, Zhuhai cultural talent existing quantity and distribution, a systematic description of the culture and the city soft power concept, both inner link, analyzes the advantages and disadvantages of the cultural construction of Zhuhai and the city soft power, analyzing the cultural resources of Zhuhai, through the path of cultural construction of choice, put forward to promote Zhuhai city soft power strategy.This article is divided into four parts. The first part:This part mainly proposes the research background and significance, research status at home and abroad, research ideas and methods; The second part:Mainly introduces the concept of culture, the characteristics of Zhuhai historical and cultural construction, analyzes the advantages and disadvantages of the cultural construction of Zhuhai. The third part:Mainly introduces the concept of city soft power, and analyzes the present situation of the city soft power of Zhuhai. The fourth part:It is the core content of this article, To explore the strategies on culture construction and promote city soft power. The study found, Zhuhai cultural construction main existence idea lag, outdated facilities, lack of personnel, mechanism rigid, brand scarce and so on questions. The construction of Zhuhai city soft power mainly exist in the economic strength of the weak; city identity is not high; city spirit wavering; public cultural service quality remains to be improved and other issues. This article puts forward six elements of resources city soft power influence:Cultural appeal, the credibility of the government, the system innovation capacity, social cohesion, creativity and the attraction of city public, From the city brand strategy, brand strategy, culture strategy of culture industry, cultural identity, cultural strategy of talent strategy, culture communication strategy six aspects to carry on the thorough discussion, To provide reference for the promotion of Zhuhai city soft power.