Research On Brand Image Design On Wechat Platform And With LAC LOS Color Brand As An Example Based

The purpose of this study is:according to research result of the WeChat platform of brand image design, found in the design of two-dimensional code in the form of a single, color multifarious without specification, role modelling typicality and medium problems such as unreasonable use, through the inductive research, these problems are put forward in the WeChat platform effective brand image design methods. Application of these design methods will improve and promote the brand image very well.This topic starts from the concept of the WeChat platform and brand image, this paper described brand image design on WeChat platform; Then, through to research of the WeChat platform of brand image design, discovered the problems that exist in the design, aiming at solving these problems, put forward mainly five kinds of methods of the brand image design on WeChat platform, including implantation method, orientation method, adaptive method, leveraging law method and summarize method; finally, using LAC flipping color brand, for example, to brand image design of WeChat method to practice.With the rapid development of WeChat platform, WeChat is becoming more and more important in the spread of brand image, through the WeChat platform in brand image design method, is of great significance in shaping and promoting brand image. Hope that through this article research can lead to enterprise brand image design of WeChat prone to issues of concern, at the same time, provides referential ideas and methods for the enterprise brand image design on WeChat.