Visual Symbols Of The Diversity InThe City’s Brand Image Research

Nowadays, the construction of the city brand is no longer fresh, each city’s emphasis on its image is also evident. Since the 1990 s CI theory is introduced into the field of city image, city image building concentrated in the city individuality and the expressions of the spiritual connotation, extract the city’s unique culture, as a major visual symbols in the form of city symbol, have also made the corresponding effect on the promotion. With the development of technology and media, information dissemination channels expanding, the traditional pattern of "one to many" is no longer applicable, on the promotion of more pay attention to communicate directly with the target audience, the promotion of multiple positioning; On the visual representation, city image cannot simply stay on the design of the sign of city, the diversity of visual symbols in the process of city brand image is very important.The purpose of this article aims to research on the diversity of urban visual symbols, make people visual symbol for the city to form a more comprehensive, more systematic understanding, for shaping, dissemination of urban brand image to provide more creative. The so-called diversity research, containing the spread of urban design elements of visual symbols, media, the diversity of expression.The full text is divided into five chapters, from theory to practice, from point to surface, from the abstract to the concrete, layer upon layer interpretation the diversity of the urban brand image visual symbol. Through comparison and analysis of domestic and foreign urban visual symbols,complement each other, keep good part in the traditional design and elements into the new era, promote the city’s image as a whole. Analysis of city also the embodiment of the diversity of visual symbols, from the design elements, media, technique of expression of three aspects, visual symbol system, comprehensive interpretation of the city. Secondly, from the Angle of methodology, through the analysis summarizes five kinds of technique of expression, writing method respectively, drawing method, image method, geometry method, and the method of symbol. Finally in Qingdao as the carrier, through analyzing the current situation of Qingdao, the city of investigated element, object element, the text elements, color elements, and division of target audience, to develop targeted promotion strategy, according to the design of positioning of urban visual symbols, make the diversity of visual symbol research has practical application value.In conclusion, the diversity of the urban brand image visual symbol study is the needs of new era under the background of the development of the city, city of the diversity of visual symbols to express, make public awareness and perception of the city more comprehensive, is advantageous to the promotion and dissemination of the city, to deepen the impression of the city. Nowadays, the construction of the city brand is no longer fresh, each city’s emphasis on its image is also evident.