The Study On Industrializatian Of Heagshui Inner-painting Art Of Intangible Cultural Heritage

China has a long history and rich culture diversity, and the long history of precipitationhas made many areas possess profound cultural connotation in ethnic origin form of art andtechnology. They are invisible to exist, but has produced a large number of precious tangibleproducts, which the scholars call ‘non-material cultural heritage’. In2006, Hengshui’s Innerpainting art is in the first batch in the national non-material cultural heritage list. However,under the circumstances of highly homogenized modern material civilization, Chineseintangible cultural heritage, including Hengshui inner painting art is under enormous pressurebrought by the process of modernization, urbanization. Therefore, China sets off a wave ofprotection and inheritance for these intangible cultural heritages.While the conventional wisdom suggests that inheritors are important carriers ofintangible cultural heritage, in the current social and economic environment, the market hasbecome the best space for non-material cultural heritage to spread. So to lead the non-materialcultural heritage to the market, industrialization is the best way for protection and inheritance.At the same time, under the policies of developing the cultural industry by the CPC centralcommittee, industrialization of non-material cultural heritage also ushered in good marketopportunities, therefore, vigorously promoting the development of industrialization ofintangible cultural heritage is significant for the transformation of the mode of economicdevelopment and promoting local economic development. To protect intangible culturalheritage is of great important for protecting world cultural diversity, resisting foreign culturalpenetration of national culture, promoting its cultural strength in the international culturalcompetition, at the same time, more in the perpetuation of the human society, it plays anirreplaceable important role. So the key of intangible cultural heritage research is focused onhow to effectively and efficiently to protect it. Especially if intangible cultural heritage can beprotected in industrialization way, and how to successfully implement industrializationprotection problem has caused extensive discussion in the theoretical field.This paper takes Hengshui inner painting as an example, and provides a thoroughanalysis of its unique cultural characteristics and art features. It implies the study of Hengshuiinner paintings to the actual investigation, visits, investigation and study. In the past,Hengshui inner painting industry is dominated craft workshops in the production mode offarm household, lack of scientific planning, nor economies of scale. Under the impact ofmarket economy, to convert intangible cultural heritage to cultural capital, we must take theroad of industrialization, and the market operation. Ways for the protection and inheritance of Chinese art need continuously exploration, and industrialization is a viable path forsustainable development. in order to further promote industrialization to achieve the effectiveprotection of intangible cultural heritage and give full play to its positive role in the beneficialaspects, the ministry of culture selected the first batch of state-level "intangible" project, atotal of35items, Hengshui Xi San Chinese art co., LTD., with Beijing Rongbaozhai,porcelain industry of Jingdezhen ancient kiln in Jiangxi province and other famous traditionalcrafts is listed in December2011, as the first batch of state-level non-material culturalheritage productive protection demonstration base, and this is the national measures to protectthe non-material cultural heritage. Take Hengshui inner drawing art as a typical case, thisessay proceeds with the industrialization value of Hengshui inner painting, and demonstratesits general situation, industrialized operation and the present business model, so as to furtherdiscover as well as analyze the defects existed in its protection and its industrialization in thevarious field, making suggestions for all the existing problems. This requires the introductionof modern enterprise management system, building a good environment for the breeding anddevelopment of whole industry chain. From the perspective of non-material cultural heritageprotection and development, the author selected topic perspective focuses on the art forms inthe neighborhood, the industrialization of Hengshui inner painting of artistic creation anddevelopment. The study of this essay is mainly focus on the following several aspects:The introduction part is an introduction of selected topic background and significance,literature review, research contents and methods, as well as the innovation of this paper; thefirst chapter is about Hengshui inner painting art and its design characteristics, mainly focusedon the analysis of the development and design characteristics of drawing; The second chapteris an analysis of the current situation of inheritance and industrialization of Hengshui innerpainting. Respectively the inheritors are introduced, and the current situation ofindustrialization and regional economic impact and business model are analyzed; the thirdchapter is a comprehensive discussion about the deficiency and development existed inHengshui inner painting. the conclusion part is the summary of full text.The above content is the main study of this essay. 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