The Development And Evolution Of Cover Design On Magazines

The earliest Chinese magazine was born in1833, more than200years ago. Dueto the original magazines mainly provide service for political authorities, so that itsstyle is limited by various political factors. So far, magazines have become the publicmedia and served for the public full of entertainment. Nowadays, it not only relates tothe polity but also to the economy and culture. The cover design on magazine changes,along with the steps of history, from the traditional Chinese culture to themulti-cultures as well as the style of designing, from the monotonous style to themultiple style. A good cover can reflect the excellent production of magazines andattract immediately to the public to arise their reading interest, while a dull covercannot do that. This paper tries to study the influence of global spreading culture andmodern design concepts on the cover design of Chinese magazines. On this basis, theauthor analyses the special embodies of cover design on Chinese magazines in theseveral critical periods.