Niche Magazine Cover Design Research

In this paper, author defined the concept of niche magazines tentatively. As is known to all,niche is a business term that usually refers to the enterprise that segments the market for their own advantage to obtain maximum profits through the specialized management. This is a means to seek a way out in the strong market. In a nutshell, the enterprise seeks to variant survive in the market competition. In this sense, author draw lessons from the concept of niche, and it is used to testify against the magazines represented by the New Yorker that focus on market segmentation,positioning Precisely,seeking survival differentiation, reflecting the target of readership, And it often has strong pertinence and strong profession.Throughout domestic magazine industry, who are interested in doing niche magazine is not a few,but few can have a position with taste, style and content. In contrast, in the United States, the New Yorker represented by niche magazines positions their target group precisely in a highly stylized art design, especially the cover design. It is a important significance that in the design of domestic niche magazine. Therefore, this paper tries to take the New Yorker for example to dissect the cover design sense and American’s elite culture step by step, to explore that how to put retrospection in self-mocking and the usage of creative symbol together, and to convey a design with faint British manner and American democracy. It is a whole set of design concept that gives the New Yorker a ideal image of elite intellectuals with a high cold reason, as well as humor.Based on the research results, the paper puts the international Shanghai and its unique cultural symbol as the material, drawing lessons and experience from the design concept of the New Yorker magazine, to build a local Niche Magazines SHANG HAI reflecting the present Chinese urban cultural ecology and the mentality accurately with a foothold of Shanghai, and to find a way putting the implied cultural to a visual way.