The Application Research Of QR Code Promotion Advertising Design

The rapid development of Internet industry, the large increase in speed of Wi Fi, and the rising popularity of smartphones and makes possible the wide application of qr code technology, which makes people’s life style also exert a subtle influence on changing. Qr code advertising appeared to advertising a new stage, its unique attraction, good interactive, the audience enjoy the initiative characteristics caused the user preference for it. Because of qr code through the physical separation between the media advertising, broke through the print media space limit, so the favour of advertising industry. With the continuous development of mobile communication technology, the qr code advertising form is also in rapid development and perfection, provides the advertisements more ways of expression, provide more choice space for businesses.Qr code advertising is qr code technology and the advertising industry have merged into a new form of advertising. Qr code advertising as a mobile Internet portal, connecting the online and offline. Qr code scanning ads requires the user to take the initiative to accept and code, open the Internet links. Compared with traditional advertising, the passive accept to read actively, the user’s psychological recognition of advertising will be higher. Without any increase in the cost under the premise of the qr code advertising is one of the best interactive communication with consumers. Therefore, businesses are launched enterprise qr code as the focus of the enterprise publicity, in a variety of flicking code set off a temptation code war, formed the qr code advertising design visual feast.In this paper, based on the research of the qr code advertising development history and present situation, analyzes the basic requirements and constraints of qr code advertising development, studies the qr code in all sorts of use in modern advertising design, advertising and qr code and the trend of the development of advertising. Based on the color design, graphics, creativity, analyzes the Angle of the format design and the design way and the method of qr code, and analyzes from the Angle of media convergence, the qr code of advertising online interactive marketing. Qr code advertising is the fusion of traditional media advertising and new media advertising, a lot of print ads with the aid of qr code to achieve the spread across media, qr code advertising broke through the traditional media, the limitation of time and space, enrich the forms of traditional media advertising, for traditional media to create a new form of interaction, the information dissemination process by the three-dimensional plane static to dynamic means, realize the symbiotic integration of traditional media and new media communication pattern.Qr code advertising in our country are still at the primary stage of development, its advertising form is relatively single, high degree of dependence on advertising the explanation of the text, with 4 g network popularization, the qr code advertising design will have greater prospects for development.