The Effect And Path Study: How The HCNY Upgrade China’s Cultural Soft Power

"Happy Chinese New Year" is the largest annual cultural events currently being held by China on overseas. It is generally evaluated as the representative brand of Chinese soft power. The Article is trying to explain the concept and the mechanism of soft power and cultural soft power, and then, to analyze the core elements to find the core issue of cultural soft power development for China. Following that, the upgrade path of China’s cultural soft power is interpreted by the correspondence analysis between the HCNY framework and the core elements of cultural soft power.