"Muji" Zen Aesthetics Research In Packaging Design

Zen Buddhism after China into Japan, combined with Japanese culture, deep into the tea ceremony, flower art, architecture, products, design and so on various aspects of life. Zen aesthetics is a very meticulous, vacant Huo Fan, subtle infinite aesthetic spirit, get rid of the apprehension, not words, sex is the essence of zen culture sees, is such a kind of sexual purity, realization by heart, advocates the enlightenment, the founder of zen meditation culture with muji was idea coincides with mine.Japan’s packaging design has been walking in the forefront in the field of packaging design. "Muji" as an independent brand of Japan, its packaging design has a very strong representative, the overall design is concise and easy, in the packaging design of zen aesthetics concept such as "empty" "out of thin air" the perfect interpretation. And through the product message to people a kind of classic philosophy of life, advocating people to pursue a simple green way of life. "Muji" through "no brand" promotion strategy and the contracted quality products quickly spread around the world, give people a simple and plain wind, makes it full of zen packaging design is popular all over the world.Muji packaging design style and the current quite a proportion of people yearn for the pursuit of simple physical characteristics and inner spiritual world of life philosophy highly fit, thus reveals the Japanese profound zen aesthetics implication.