Marxism Cultural Productivity Theory And Chinese Culture Industry Development

Marxism cultural productivity theory is a major development for Marx's theory of productivity.The introduction of cultural productivity contributes to the previous productivity evaluation standard,which is more comprehensive,scientific and full of human care.Mainly through literature research method,descriptive research method,case research method and exploratory research method,the paper study Marxism cultural productivity theory and refine its theoretical core : Spiritual production is an organic part of social production,spiritual power can be converted to material power to change the world and people's all-round development is the destination of culture development.And thus deduce that cultural productivity is an important component of social productivity,cultural creativity is the core of cultural productivity,and cultural production and cultural consumption has a dialectical relationship.Comparing the current state of reality in the development of culture industry,what state it ought to be should be prospected.China's current development of culture industry grows rapidly and has made some achievements,but there are also some problems in the development process,such as over-emphasis on the value of its contribution to GDP,the serious homogeneity phenomenon and the pursuit of amusement overturned its attachment on education and so on.Classical writers of Marxism about cultural production is combed and summarized,on the base of which Marxism cultural productivity theory is formed and its significance for contemporary culture industry development is discussed.Cultural productivity theory can guide the direction of culture industry development.So culture industry development should meet people's cultural needs,fulfill the Socialist Core Value System,pay attention to the coordination among cultural,social and economic productivity,and promote the communication of Chinese and foreign culture in the globalization.Cultural productivity theory can also promote culture industry innovation.On the basis of deepening the reform of the cultural management,the innovation of culture industry should inherit Chinese excellent traditional culture and develop the national culture resources.To promote the integration of culture and technology,new industry formats should be trained.To lead the world cultural trend,the culture industry with Chinese characteristics should be developed.