Research On The Problem And Countermeasure Of Employee Loyalty In Small Micro Film And Television Media

With the rapid development of China's market economy,small and micro enterprises have sprung up all over China like mushrooms and mushrooms.By now,small and micro enterprises have become an important part of China's market economy.Since the beginning of the 21 st century,the rapid development of the Internet has brought new growth opportunities to small and micro enterprises,and has profoundly changed the market environment for small and micro enterprises.With the progress of society,culture has become more and more important,and it is gradually affecting the improvement of the comprehensive national strength of countries around the world.Since the 1990 s,countries around the world have begun to attach importance to the development of cultural enterprises.The Chinese government has also begun to attach importance to the development of the cultural industry,and film and television media companies have attracted much attention as important branches of the cultural industry.Studies have shown that small and micro film and television media companies account for more than 50% of the total number of film and television media companies,and their role in the development of China's cultural industry cannot be ignored.The long-term development of the company is inseparable from the employees of the company.The growth of small and micro-media companies needs the support of employees.For small and medium-sized film and television media companies,employees are the "strong driving force" for their rise,development and prosperity.Since the reform and opening up,China 's existing labor environment has changed.The rapid development and popularization of the Internet around the world has made it easier to transmit all kinds of information.Employees are no longer a vulnerable group in the employment relationship,and they have become more aware of their work.Many options.How to retain employees and improve employee loyalty to achieve the sustainable development of small,micro,film and television media companies,is particularly important.This study takes small and micro-film media companies as the background to study the status and influencing factors of employee loyalty in small and micro-film media companies.Based on reading a large amount of domestic and foreign literature on small and micro-enterprises,film and television media companies,and employee loyalty,it combines what they have learned Relevant theoretical basis,through interviews,to understand the existing problems of employee loyalty of small and medium film and television media companies,using questionnaires to collect data on the factors that affect the employee loyalty of small and medium film and television media companies,and useSPSS 22.0 Statistical analysis of the questionnaire data.The research results show that the level of employee loyalty of small and micro film and television media companies is low.Salary and benefits,training and development of employees,corporate culture construction,the overall working atmosphere of the company,and the development prospects of small and micro film and television media companies all affect small and micro film and television media companies.An important factor in employee loyalty.Finally,based on the existing problems and major influencing factors of employee loyalty of small and medium-sized film and television media companies,combined with the actual situation of small and medium-sized film and television media companies,this study proposes countermeasures to improve employee and loyalty of small and medium-sized film and television media companies.Small and medium-sized film and television media companies can provide reference and reference for improving employee loyalty.