On Competitiveness Of Nanchang Culture Industry

The 21 st century is a century of development, also a radical transformation for world’s economies, and it is particularly a new historic time of vigorous development and opportunities in which knowledge updates speed up, talents flow across regions more frequently, global financial capitals transfer in large-scale become a new norm,and the Internet industry and the communications industry bring a profound change in traditional industries.Nanchang has a long history, rich cultural heritages, and long history of the origin of traditional humanities. Therefore, it is very suitable for the development of culture industry, and Nanchang is put forward a goal to develop its culture industry to become its backbone industry in the latest development plan.According to the plan, by 2017, Nanchang culture industry added value will account for more than 6% of GDP. From this, to explore and enhance the competitiveness of culture industry in Nanchang is of great strategic significance to the development of in Nanchang in many ways.In this paper, the research is based on the industry competition theory and the diamond model, considering the actual situation of culture industry in Nanchang,taking the 2012 macro data of six provincial capital cities in central China as a sample,as well as adding references from 11 strong culture strength cities, and eventually it tries to build an evaluation model for culture industry competitiveness and analyze the level of culture industry competitiveness in Nanchang by way of factor analysis method.The study shows: compared with the other five provincial capital cities in central China, for Nanchang,(1) the foundation of culture industry is relatively weak and the protection of human heritage is inadequate. The industrial basic competitiveness scores-0.42, ranking No.5 in the selected six provincial capital cities;(2) the culture scale is small and the city is lack of large industrial clusters. The industrial scale competitiveness scores-0.5, ranking No. 6;(3) the funds for culture industry development is in shortage. The industrial capital competitiveness scores-0.9, ranking No. 5;(4) the associated industries are growing in disadvantage and in slow developing speed overall. The associated industry competitiveness scores-0.73,ranking No. 6;(5) the support for culture industry development from government is not enough. Government influence competitiveness scores-0.45, ranking No.4;(6)based on the above analysis, the composite score of culture industry competitiveness in Nanchang is-0.58, ranking NO.5.Considered the empirical results and the analysis,this paper proposes measures to enhance the culture industry competitiveness in Nanchang from the aspects of creating advantageous enterprises and industrial foundation, nurturing talents and so on.