A Research On Domestic Internet Literature Industry Chains

Internet literature websites are vehicles of the Internet literature in mass communication. Today, the industry chain of Internet literature develops a model of "websites- Internet literature- writers- readers" as the main body of the transmission system. As of December 2014, there are more than 649 million Internet users in China, and Internet literature readers are estimated to more than 294 million. The huge crowd of Internet literature readers provides a solid fundamental for further development of Internet literature websites. Although the Internet literature websites started late than other websites, still they have developed a relatively complete industry chain, and unique development models with experiences and industry integration development of market economy in recent years.China’s Internet literature industry chain basic components include sites, website editors, novels, writers, readers, publishing industry, films and television industry, gaming industry, etc. At the upstream of the industry chain are website editors and writers, who provide Internet novel products as the roles of producers. In the middle, portal websites and their network novel products consist the very core of Internet literature industry chain. In the downstream of the industry chain are the publishing industry, film and television industry, game industry and other derivative products, producing additional values based on Internet novelsInternet literature websites in China share a similar basic model, although vary with their development degree, operations and managements. But, most of the Internet literature websites does not form a complete industry chain, and most of them have very short industry chains. With exceptions, there are some welldeveloped Internet literature websites have formed a relatively perfect industry chain, such as “Starting point of Chinese”, “Foundation of Chinese”, etc. who have high reputations in the fields of Internet literature have created excellent brand images. While they also followed up the industrial development trend, based on the network novels published in film and television, games, and other industries within the territory integration development, they established a benign industry chain development model, providing many valueless experiences worthy of learning for other Internet literature websites.We should also be aware of the current problems existing in the development process of Internet literature website industry chain, despite the rapid development of industrialization of our country Internet literature website. Such as some Internet literature websites have broken rings, solitary ring phenomenon, and insufficient creation of the industrial development in the process of development. There are some technology and resources barriers and etc. Some Internet literature websites haven’t established a good brand image, reputation. Piracy problem is also often found on their websites. Quality of Internet literature varies far from high and low. Websites operational teams and managements mode is not mature. All these problems have restricted the development of Internet literature websites in China to some extent.Be Aware of the problems existing in the process of Chinese Internet literature website development, combining with the content of the Internet literature, some comprehensive analysis can be learned that is due to Internet literature website industry development itself is not perfect. Most Internet literature websites brand protection consciousness is insufficient. Some Internet literature websites have an obvious practical and utilitarian phenomenon under the background of marketization. Some Internet literature website related personnel professional quality is not high, the writer treatment system is not also perfect. As well as the Internet literature, Internet literature website related industries and inadequate supervision these reasons so as to make the Internet literature websites in China in the development of industrialization is facing invisible barriers.According to our country’s Internet literature website development patterns, the existing questions, analysis and researches, this thesis provide some optimization strategy to the development of the industrialization of Internet literature website in the future. Such as expanding industrial chain upstream and downstream related Internet literature websites, fusing in multiple industries developments, paying attention to improving the Internet literature website of brand image construction, strengthening internal supervisions of industry and ensuring healthy development of the industry, strengthening the construction of talent team, cultivating excellent professional talents, improving the Internet literature and Internet literature website industry supervision system, etc. The Internet literature website industry in China is expected to get a better and faster development.