Study On The Visual Design Of Guizhou Ecological Tourism Hotel Brand

The modern era has become an era of brand competition, in all walks of life to build their own brand, tourism is the same. "Live" as one of the six tourism elements, the consumption concept is also gradually changing. With the overpressure of urban life, the dual cultivation of body and mind that people pay more and more attention, the traditional model of the hotel can not satisfy people’s needs, the hotel is no longer provides people a place to rest,more is to meet the spiritual needs of people with high consumption and leisure field by. The new concept ofecological tourism is the basis to build brand, create for the Guizhou tourism brand from an ecological perspectiveprovides a new development ideas, not only conforms to the development of the times, but also marks the human and ecological harmony development era.Design of accommodation of brands has become an important research topic at present in the development of ecotourism, ecotourism accommodation through a combination of case studies at home and abroad, explore meet two ecotourism accommodation mode for the development of Guizhou. Guizhou is a national ecological tourism resources are more abundant in the area, at present the development of ecological tourism resources is still at the primary stage, especially the development of tourist lodging brands still fumbling ceaselessly, so how to design and development of Guizhou tourism brand has become an urgent problem.This paper mainly expounds the related concepts, Guizhou ecological tourist accommodation brand researchdevelopment model and detailed design, analysis and evaluation of the ecological resources in Guizhou existing,clear development ideas and image positioning, determine the planning and overall layout, at the same time,through a specific case of Xijiang Miao village in Chishui Alsophila spinulosa and further Research on the theory and method of visual design tourist accommodation mode and brand design in this area.