Research Iron Egg Studio Project Management Process And Optimization

As an emerging industry formats, development of cultural and creative industries can drive the development of related industries and the formation of new economic growth point area, a new stage of rapid increases in the level of urbanization. Social consumption structure will be development and enjoyment transformation, consumer focus of a considerable part of the population began to education, science and technology, culture, tourism and other fields change, for the development of cultural and creative industries provide a broader market demand.Iron egg studio specific needs of Chinese market, tailor the forms, it targeted a large number of works, and iron egg as the prototype image, they produced a variety of products, the formation of online and offline interaction, combined with the actual network and good atmosphere, accelerating iron egg the pace of product to enter the market. Iron egg studio is the design, development, sales of modern industry. The industry is mainly based on the current cultural symbols and railway company and manufacturing strategy, to the maximum extent possible to meet the diverse needs of different customer as marketing strategy. Therefore, it is combined with the actual needs and the introduction of advanced mode of operation and management mode, through the use of project management, combined with new media methods, the company’s entire manufacturing system, especially project management, to do the whole upgrade to support the company’s rapid growth and development needs.The main research methods used include:(1) literature research;(2) innovative design;(3) the development of product research programs;(4) process analysis and reengineering lean production. With "iron egg" cultural and creative industries to optimize the process of analysis, the use of lean production and project management theory, combined with the characteristics of the creative industries, demand for iron egg creative industries mode transformation project process management, giving the appropriate standardization process model and verified solutions. Through the process of project implementation issues of management to analysis and reengineering, suitable for the industry to establish lean processes, established landmark achievement for the cultural industry iron egg internal continuous improvement.By "iron egg" Reconstruction Project Management Evaluation of optimization, analysis of the last problem to be solved: Firstly, the market cartoon image of the product is more abundant, and iron egg as a rising star will be a lot of "big brand" grab market share. Secondly, R & D capability is relatively weak compared with the market the same types of companies, iron egg studio in market development, project development and other aspects of relatively weak.