Discourse Analysis Of Home Appliance Product Specification

The product manual and people’s life, it involves many aspects such as basic necessities of life. From the point of view of the role of the instruction,he can not only explain the use of the method, publicity products and corporate image, but also to people to spread knowledge, so there is an important value of its own existence. The product specification has attracted research in the field of journalism, economics, linguistics and other researchers. In the field of linguistics, product specification, as a kind of communicative action paradigm, has its particular style and discourse structure, which plays an important role in human communication. Manual classification according to the use, the main appliance instructions, manual of medicines and chemical reagents, cosmetic instruction, instruction for food,instrument specifications, compared with other kinds of manual, electrical specification especially home appliance product specification is most common and the moderate length, the design has strong typical and demonstration,and the conclusion of the study of people with practical significance and the research.The purpose of this paper is to study the speech act theory into the product description text, analysis of the product instruction texts with this theory. In the specific research, first of all on product specification language texts were defined, be regarded as to inform the intentions of the composite speech acts and from four aspects of communicative subject, intention,context and discourse form were structural properties analysis. Then use the behavior analysis of the underlying structure of the construction level of home appliances specification theory, and the function is determined. Also becauseof the communicative subject informed by the influence of communicative intention and text type, so in Chapter 3 of discourse forms of discourse are analyzed, pointed out that these forms of application for the importance of realize the textual function. The fourth chapter discusses the use of discourse form and its relationship with the form of discourse.In this paper, through the study found that the home appliance product specification is a to inform behavioral intentions, speaker is not a specific individual, but the product after-sales service as the center of a group, by the words of people exist in the form of virtual prior to receiving the information,once the text being read, to the reality of the hearer, the communication between the two is non real time, and there is a one to many, on the other side of the special relationship. In the structure of the composite speech acts is composed of eight types of behavior structure, each type can be subdivided into multiple sub behaviors and additional behavior, where the use of method"and" safety and pay attention to matters "as an essential component. They decided that the discourse function to inform, the six actions of optional elements, and were not affected by the language of article informative intention expression, sequence of eight behavior by producers of intention,the needs of users, cultural elements on a series of factors. The process of description of the bottom structure shows that the specification of home appliance is mainly used to provide the product information, using methods and the important significance of the product and the enterprise.In the selection of discourse form, professional terms, English label, mark certification and evaluation describe word lexical means such as the use of not only highlights the professional instruction, but also plays the important role of promotional products and corporate. Active sentences, the second person, imperative sentences and declarative sentences without large use of the marked theme, as a user of the discourse of core, to narrow the distance between producers and consumers. In addition, lexical reiteration andcollocation, reference direction, the use of substitution and ellipsis, save discourse space at the same time to clear and concise. Non discursive form by the personalized design of the font, font size, icons, special symbol and logo and color to reflect, not only to people with visual impact, and make up the lack of discourse expression, which is convenient for the users to operate.There are close relations with the tips of the complement between the words and non words, the two as a whole, the common intention for discourse communication service.This study shows that the speech act theory analysis has feasibility and practicality in the discourse, is an effective means of discourse analysis.Under the guidance of this theory, choose the right words written form of home appliance product specifications, can be of great advantage for its function. I hope this study of home appliance product specifications or heterogeneous manuals and users have a certain practical significance.