Study On The Application Of Emotion Expression In Mascot Design

As a branch of the field of visual communication design of the mascot design and application because of its unique appeal and affinity, gradually become the attention of scholars and designers and research. Mascot is carrying more people dream of things, as a symbol of luck, happy. In today’s a attaches great importance to the brand of the commodity economy era, the mascot from a simple product of good wishes to the given more a product of the personality, thoughts, connotation. Now of the mascot design more brand for the enterprise class and social action classes and the direction of the urban design of the mascot is a novel, this article aims to enrich the research and application of modern mascot design, mainly from the emotional expression in mascot design, the application of this direction, in Tianjin binhai new area as an example of the mascot design for further research.