The Tourism Development Research Of HezeMuli Dough Molding, Which Is A State-level Intangible Cultural Heritage

Intangible cultural heritage is the precious cultural wealth of human being, it is more vulnerable to distortion and destruction compares with tangible cultural heritage. Cultural heritage plays an important role in showing the diversity of the world culture, some experts point out that the inheritance chain of intangible cultural heritage should not be broken. We make a research on tourism development and pay attention to the protection of intangible cultural heritage at the same time.Influenced by various factors, the inheritance and development of intangible cultural heritage can’t be optimistic in the current situation. The author chose a more representative of the intangible cultural heritage in Shangdong province, that is dough molding in Heze Muli. Studied its current situation of tourism development, and found the existing problems in tourism development, on the basis of following the traditional exploitation principles, made an innovative thinking about the countermeasures of tourism development, we also made a deep exploration for the relationship between dough molding in Heze Muli and multiculture in Heze. the article discussed the tourism development of the intangible cultural heritage from the regional culture perspective, social engagement perspective and creative economy perspective respectively, strived to find the best focus for the tourism development of the intangible cultural heritage. Enhanced the transmission effect for regional culture, innovated brand image, led local people, and made the creative industry turn into a new driving force for the local economic development. From point to surface, finally comprehensively promoted the inheritance and development of the intangible cultural heritage.This paper is composed of seven chapters:Chapter Ⅰ:Introduction. It expounds the background and the intention and significance of the title, it also gives the definitions of several terms which related to the paper.Chapter Ⅱ:In this chapter, the tourism development of intangible cultural heritages are classified, and the significances of tourism development are also pointed out.Chapter Ⅲ:It tells the general situation and the history of MuLi dough molding and list out its categories.Chapter Ⅳr:It reveals the relationships between MuLi dough molding and multiculture, it also displays multiple values of MuLi dough molding.Chapter Ⅴ:This chapter points out the current tourism exploitation and shortage of MuLi dough molding.Chapter Ⅵ:This chapter notices the tourism development conditions of MuLi dough molding, and formulates the strategies in tourism development on the basis of development principles, it also thinks about the safeguard mechanism in tourism development.Chapter Ⅶ:Conclusion and Prospect. This part is to summarize main conclusions and main innovations, meanwhile it also puts forward shortcomings in this paper.