Trans-Editing Norms Of Huanqiu Business Commentaries:An Empirical Approach

This paper probes into the trans-editing norms of Huanqiu business commentaries in the framework of Gideon Toury’s theory of translation norms and in an empirical approach. Through a noumenal study on business commentaries, an analysis on the content positioning and audience of Huanqiu Business Channel,interviews with project managers, and contrastive studies on the source texts, drafts and revised target texts, the paper uncovers the trans-editing norms of business commentaries implicit in the stylebook for Huanqiu Business Channel and the feedback from project managers. The trans-editing norms are revealed on two levels:initial norm and operational norms, and the operational norms contains norms for information, structure, logic, and style. The trans-editing norms help trans-editors with decision-making in the choices of content, structure, logic, and style. This paper,equipping trans-editors in Huanqiu Business Channel with explicit norms, guides their practice systematically to ensure the target audience easily get the information.