Research On The Current Situation,problems And Countermeasures Of Government Guidance On Network Public Opinion

At present,with the rapid development of the Internet,the Internet public opinion field has become more and more diversified,and the new media platforms have become an important place for the majority of users to exchange views and vent their emotions.Internet public opinion is a new style of information dissemination produced in a specific era.When people surf the Internet,public opinion will also be used to access the Internet.The Internet public opinion embodies the subjective and objective needs of netizens,and the topics that the millions of netizens care about will become topics that the government cares about.It can also play a huge role in the peaceful and stable development of society.However,due to the complexity of the Internet public opinion environment at this stage,it is inevitable that there will be some predicaments in the government network public opinion guidance.Internet public opinion refers to the events that occur through the Internet platform and the expressions and discussions of emotions,opinions,positions,ideas expressed by netizens around the events,and the resulting aggregation of forces.The government's guidance to Internet public opinion means that the government guides the Internet public opinion on the basis of correct ideas and views,and makes it transform to the favorable direction to the people,the society and the country,changes the cognition of the netizens,improves the public opinion recognition ability of the netizens,creates a good public opinion environment,sets up a correct value orientation,and combine all methods,forms,and techniques used to quell social conflicts.The features of Internet public opinion are diversity,group polarization,emotionality,and timeliness.Grasping the characteristics of Internet public opinion can make the government's public opinion guidance more handy.The way our government guides Internet public opinion is follow the trend,follow the situation,and build buzz.The three ways of coordination can increase the effectiveness of government Internet public opinion guidance.In recent years,our government has begun to pay attention to online public opinion guidance,but due to the lack of experience and technology,there are some shortcomings in public opinion guidance.Specifically speaking,the government's accurate understanding of the Internet public opinion is difficult,the government departments have limited public opinion and guidance,and the public opinion system of the government is not perfect.The government can improve such measures by accurately understanding and evaluating public opinion,improving public opinion processing capabilities,and improving public opinion guidance mechanisms.The convenience and diversity of the mobile media platform is much better than the traditional media.It not only changes the form of people's access to information,but also makes the media industry change radically.As a result,the government's Internet public opinion guidance work skill has a long way to go.