The Search Of Media Image Presentation Of City Inspector Professional Group

China is in a period of social transformation. With the acceleration of urbanization, urban management issues arising from urbanization are also increasingly prominent. In order to get a reasonable solution to the issues, government departments began to adopt a joint law enforcement approach to urban management, City-manage enforcement brigade established. Urban management made the achievements, but because of legal policy is not perfect, its management and the quality of members, it produced some uncivilized behavior in the enforcement process. In the course of these media exposure with uncivilized behavior, these negative behaviors were reported expandedly, one-sidedly, tendentiously,those made the overall image of city inspector professional group showing with negativity.This paper aims to explore how the media build media image of city inspector professional group, as well as in the public dissemination of knowledge generated by this group, to analyze the reasons and make recommendations. This paper bases on the China News Network of nearly 7 years of city inspector professional group, from the number of reports, language texts, news pages, pictures, images showing aspects for analysis. After analysis, the media presence overlooking effect on urban management group, the presence of one-sided coverage of city inspector professional group, city inspector professional group presents too many negative images, positive image is inadequate. In the study, we can know that the media image of city inspector professional group is selectively presented, and tendentious.And, this paper finds out the audience perception of the media image of urban management through the audience and the member of city inspector professional group by questionnaires and individual interviews to analysis the dissemination of results in a negative media image. The investigation shows that, in daily life, in addition to vendors, the frequency of contact with the inspectors of other people is not high, but also the other’s personal experience of the event is handful. But they are under the influence of media coverage of city inspector professional group had a negative perception. The member of city inspector professional group is not recognizing their media image. Learned from the investigation, the attitude of the people effects the normal law enforcement behavior of city inspector professional group.Finally, the paper analysis the significance of media image of city inspector professional group, and make recommendations. it analysis the significance by the "dichotomy" from the negative and positive. In terms of improvements, the article recommends that the media should do a full and fair reporting, and correctly guide public opinion. The audience should be made rational thinking for such highly controversial occupational groups, for avoiding being misled the media and others.