Transmission And Construction Of Government Image In The Background Of Big Data

As cloud computing, mobile Internet, Internet of things rapid develop and intelligent terminal, app store, video surveillance fast spread, the global data volumes are growing explosively. There is no doubt that the arrival of the age of big data brings us a lot of convenience. From simple communications function to multifunctional service and entertainment, from the patent of young people to the usage of different ages, the propagation of big data is subtly affecting the way public concern about social events and channel of participating in social events. This change in mode of transmission makes public-crisis information such as communal disaster events, natural disasters, accidents, public health incidents disseminate with interactivity, uncontrollability and influence increasingly wide-ranging. Crisis response and processing cycles are getting shorter. The government is facing unprecedented challenges in warning information, guiding warning information and managing crisis incident. If the Government fails to take reasonable measures, it will seriously impact the Government’s managerial capacity and image building, and will result in loss of the authority and legitimacy of government. How to disseminate and build the image of the government in the age of big data is the current practical problems to be solved.Throughout the domestic and international research, articles about the image of the government mainly focus on the image of the Government’s basic structure, the credibility and legitimacy of the government and other aspects. Most of the articles are about management and construction of Government image in traditional media background. There are rarely articles on the government image in the background of big date. This paper bases on the current research in the background of data dissemination, firstly discusses necessity of Government image management, takes a northwest country of Hubei Province as an example to analyze the current issues of the government’s image management,analyz the impact of big data on crisis information dissemination,probe the government image transmission and construction from three aspects in the background of big data.Before the crisis, we should strengthen communication the legal system of crisis management,establish media monitoring and early-warning mechanism and the data resource libraries. When a crisis occurs, we should speed up the processing and enhance the communication and co-operation with media.After the crisis, we should innovate channels of communication between the Government and the public, focuse on public discourse-oriented collection and feedback ang improve information early warning system.