The Ideology And Commercial Property Contradictory Research Of Modern TV Medium

TV media ideology formed in the socialist planned economy period. It as the propagandist and organizers of the party and the government, "The party’s mouthpiece" and "serve as a bridge between the party and people. Since China’s reform and opening up, along with the profound change of the economic structure and social structure,Some of the TV media in the process of running a one-sided pay attention to the tendency of commercial,The ideological functions of television media appeared a certain degree of dilution.The correct understanding of the socialist market economy under the condition of TV media ideology and the contradiction between commercial and its formation reasons and social influence,To explore the practical way to resolve the contradiction,To strengthen the guidance and the TV media management, completes the party propaganda and ideological work under the new situation, has very important practical significance.In this paper, we study the basic problem is:The ideology and commercial property contradictory research of modern TV medium. In the process of research, In this paper, break the barrier of the science, By the method of multidisciplinary cross, In the historical social attributes to the television medium, on the basis of in-depth analysis of TV media ideology and the contradiction between the commercial. This paper argues that the media’s reflection and lack of critical consciousness, the impact of market factors and the western countries "new media world hegemony" is the main cause of this contraction. Some television media to ignore ideology caused the Mainstream ideology marginalize in our country, on the television audience trust crisis, social risk and the value of the television medium such as an increased risk of negative influence. This paper argues that adhere to the unity of the party spirit and universal, the unity of social benefit and economic benefit, the unity of guide and service is right should follow the principle of dealing with this contradiction problems. Promote TV media self-criticism and reflection, optimize the environment of television media survival, against the west new media world hegemony is right the feasible ways to deal with this contradiction problems.