Innovation Research On The Government Governance Mode Taking Government Micro-letter As The Carrier

2013 was known as the first year of Chinese government micro-letter. In an era of rapid development of information and network technology, the government micro-blog is in the ascendant, and government micro-letter with unprecedented advantage as a new media of government management and service arises at the historic moment. Government micro-letter has become another important platform for governments at all levels to open government information after government micro-blog, which is also an important window for the government to keep pace with the times to carry out education practice activities of online mass line. The development of government micro-letter has positive significance for enhancing the credibility of the government, pushing in the construction of service-oriented government and promoting innovation of government governance.Accordingly, the writer preliminary explores the innovative construction of the government governance mode in our country based on the perspective of the development of government micro-letter.The further development of network and information technology makes the administrative values, decision model of governance and governance processes facing unprecedented challenges, and the drawbacks of current fragmented governance model are exposed more prominently, which has influenced the efficiency of governance seriously.However, the application and practice of government micro-letter in the field of government governance promotes and pushes the innovative construction of the government governance mode effectively. Subscribers can receive government policies and regulations and government decision-making information which are pushed through government micro-letter to understand the government’s management activities. In addition, they can get the information that they need through the menu to query and self-service. Furthermore, they can also have their concerns with the relevant departments to interact. The development of government micro-letter can bring the government management innovation, not only can make the government behavior under the supervision of public opinion, but also can be used as a contact important channel to contact and serve the masses. The government micro-letter has opened up new channels for government affairs news, it has also changed the past single communication mode, and realized the diversification of the governance means. The government officials can understand public opinion, listen to the voice of the masses, care about the populace hardship through government micro-letter. In addition, they answer the vital interests of the public in the first time to trivialize ones out and maintain social stability. We use the government micro-letter to make the main body of public administration include the network of public opinion into top-level design of system construction, to improve network voice in the public domain, to change the citizens’ weak pattern in the traditional political structure,and through communication, consultation, supervision, accountability and other direct dialogue means to diversify the democratic aspirations and maximize the social benefits, all of these measures have become an effective way to promote transformation and upgrading in government governance. The innovation of government management mode is a huge and complex project, not a day, not overnight. Government micro-letter, as an effective channel to promote its construction, is not only a technical problem, but also a management problem.This paper adopts comparative analysis, document analysis, empirical research and other methods, and follow route analysis from the general to the particular, from theory to practice. The writer analyzes the connotation and features of government micro-letter in Chinese political ecology, and combines macro requirements of the third plenary session of 18 for the government governance, to study practical application of government micro-letter in the field of government governance, and to further explore the traditional governance’challenges which are brought by government micro-letter. The author puts the advanced province, Jiangsu province, as a typical government micro-letter, and analyzes the application in government governance of its government micro-letter, as a result, the author summarizes the characteristics and successful experience. Meanwhile, the author systematically summarized and analyzed the country’s fragmented governance model. And needle the problems in the practices and operational process of traditional governance mode in the era of big data, and by analyzing the corresponding reasons, combining the successful experience of Jiangsu province to try to construct a social cooperative governance model on the carrier of government micro- letter. Finally, the author studies the government management mode innovation path selection in the development perspective of government micro-letter, in order to provide valuable theoretical guidance for the innovative construction of government governance mode during the network era.