Research On Our Country’s Government WeChat Development Statusus, Problems And Countermeasures

At present, the We Chat has over 600000000 users, of which nearly 400000000 monthly active users, We Chat public accounts for 5800000, and the daily added 15000,it has almost become a national application. Personal We Chat, We Chat group,We Chat public platform with continuous development and upgrading, provide a great space for government affairs service. Up to now, Government We Chat public platform has exceeded 40000 mark, becoming a new platform of government policy. The party and government organs at all levels opens the We Chat, it means the party and governments’ service is moved online from the line,and it tmigrate to the most active mobile internet terminal that is the highest and most loved by the public, which means the traditional Service window was directly extended to the public fingertips, opening a fingertip era on government service. This year NPC and CPPCC, by the media as "the era of mobile Internet NPC and CPPCC". The We Chat is conform to the product of the trend of mobile Internet, it will usher in new opportunities of development. It is its accuracy of releaseing information, privacy of interactive, online payment instantly and other unique characteristics and advantages, it become the party and government departments at all levels the use of new tools, new technology and newcarrier of a new type of electronic public service platform network in politics,from the government website,e-government, e-government APP micro-blog, and has become an important means of government authorities at all levels,to keep pace with the times to promote the modernization and scientization of national governance.Therefore,to strengthen the research and Exploration on the Government We Chat.has the important value and practical significance.This article focuses on the development status、problems、countermeasures of the current Chinese Government We Chat.Firstly, elaborating in the rise and development of Government We Cha, introduceing Government We Char meaning, characteristics and classification, and from 5W propagation modes comparative analysis of Government We Chat and traditional government websites, Government microblogging and Government APP, then from the use and satisfaction theory of Communication,social capital theory and social governance theory, having Government We Char theoretical analysis; secondly, describing the status and operation status of China’s current Government We Char development as a whole, through a questionnaire survey of publicsatisfaction with the current Government We Chat, and selecting the central, regional and grassroots,different levels of the more prominent representative of the Government We Char "communist", "Guizhou release" and "Shenyang new community" for the cases analyzed by quantitative data collection and analysis, content analysis and test analysis to observe their own characteristics and advantages, draw inspiration and problems;then, the above analysis summarizes the many problems of Government We Chat,development currently exist: the top-level planning and design deficiencies, "formalism" serious problem, Government We Chat positioning of content inadequate construction and interaction, the lack of resources coordination and protection mechanisms, specialized operational capabilities weak.Finally, put forward the countermeasures to improve the Government We Chat development, countries should accelerate the development of Government We Chat overall strategic layout and the top-level planning and design; the We Chat accurate positioning; the construction of the concept of public service We Chat content and interactive communication mechanism;improve the ability of Government We Chat professional operation; the leader need attach importance to Government We Cha development; resource coordination and safeguard mechanism of government to establish We Chat development; improve the We Chat sudden emergency management capability; Government We Chat implantation of anti-corruption work, so as to promote the healthy and rapid development of We Chat,promoting the construction of service type government. Through this study, hope to provide some reference value for the practical application of We Chat development and relevant departments.