Government Micro-blog Functional Orientation And Communication Skills

After 2011, the first year of the network of political, government micro-blog social management innovation is becoming, urging the government information disclosure, and guide the people in politics platform in building micro-blog "cluster" to carry out politics "micro live" on @ China Guangzhou release did quite a lot of exploration and innovation.Innovative forms of network governance, build their political platforms; set topic in the micro-blog platform to guide users to participate in discussions; micro-interviews held around livelihood issues; strengthening online and offline interaction, actively planning project activities. @ Guangzhou, China is the work done by building authority issued micro-blog platforms.In the fifth meeting of the Conference of the press conference, Guangzhou fourteenth People’s Congress, Mayor of Guangzhou, Chen Jianhua also mentioned in the report on the government’s "five" in the hope @ Guangzhou, China released in the provision of public services, so that people feel Huimin Limin more convenience.This study is the function of government micro-blog positioning and communication skills, mainly in Guangzhou, China @ release, for example, "service" and "interactive" two founding intention to start, analyze the role played by micro-blog in the public sphere and in the dissemination methods and techniques used during the interaction. Although there have been many studies on government micro-Bo, the analysis of functional positioning and communication skills are also not uncommon, but @ A Case Study of Guangzhou, China issued rare.This paper introduces the basic situation of the micro-blog, features, operation mechanism, functional analysis and dissemination strategies. And the micro-blog from publishing, politics, administration and other aspects of a summary and recommendations. A summary of the entire online office ecology "micro-government" pattern and the "double-micro linkage" Pattern.