The Study On The Issue Of Public Image Of Urban Management

With the constant expansion and diversification of urban function, urban management has become a heated international issue. The comprehensive administrative law enforcement of urban management is a necessary condition for keeping the urban construction in order and dynamic, which will ensure the stability and efficiency of city development. As the main body of the comprehensive administrative law enforcement of urban management, officers of urban management’s good public image, which help directly affect the civilization and harmony of a city, improve the level of urban management and increase the government’s credibility. In recent years, however, many disputes and conflicts have increased due to improper law enforcement, even arising extensive reaction on the Internet. Some negative news and rumors about urban management appeared, such as violent enforcement and other things. As a result, the public image of urban management has been damaged. The rumors not only made the officers of urban management themselves suffer great social pressure, but also had bad effect on urban construction and the image of government.Starting with the theoretical analysis of the urban management’s public image to investigate its current problems and based on the theory of new public service, government’s duty and urban management via document analysis and comparative study, the essay explains why would the problem of the public image of the urban management occur from the following aspects: the faultiness of government policy, the imperfection of legal basis, the poorness of officers of urban management’s comprehensive quality, the public psychological resistance to law enforcement and the misguidance from network consensus. On the basis of the above description and analysis and some reference from foreign countries’ successful experience of image-shaping, in the last chapter of this dissertation, the author shapes the public image of urban management from four respects: policy support, the foundation of quality, ability support and guidance of public opinion. So the writer hopes that these measures could improve the public image of urban management, so as to provide the reference to us to construct a harmonious city.