Government Public Crisis Management Analysis:Based On Internet Public Opinion Evolution

The internet public opinion is a "double-edged sword", it promotes the development society and economy. Meanwhile, there is also potential power to disturb social order, destroy the harmony and stability. The expression of crisis information and Internet public opinion make a deep challenge to government which is facing the role transmission. How to make a reasonable and orderly Internet public participation, avoid public conflict because of disordered participation Internet rumors is a question worth us thinking about. At the present our country is in a critical period of social transformation, the transition of the function of the government makes people enjoy full voice, at the same time, as the emerge of all kinds of new media technology with instant convenient and powerful function, China’s ecological pattern of public opinion is also facing unprecedented changes, this change make our government management put forward severe challenges.The paper begins with the concept of internet public opinion, elaborated the social psychological analysis of internet public opinion,summed up in four categories, it also summarizes positive and negative effects of the internet public opinion on public policy into three aspects:Public policy, internet democracy and social psychology. Then the article analyze internet public opinion evolution and the rule of development process, the evolution of internet public opinion can be divided into four stage.On this basis, straighten out the internet public opinion and the government public crisis management mode, the evolution of the logical relationship.This article analyses government public crisis management problems under the background of public opinion evolution from the following five parts of network:Part one, starting from the reality of network public opinion development, this paper summarizes the research situation of the domestic and foreign experts and scholars in this field and theoretical perspectives, expounds the research content of this article, research ideas and innovations.Part two, mainly elaborated the network public opinion, network public opinion evolution, and the concept of public crisis management, the concept of this article research content and scope of the definition. clear the study area of network public opinion evolution situation and public crisis management research, puts forward the three relevant theoretical basis of network public opinion evolution.Part three, analysis of network public opinion evolution, the evolution of network public opinion can be divided into four stages:gestation and birth;growth,spread;heyday,volatility; recession and dissolution.carries on the detailed analysis of each stage, finally summed up the three laws of network public opinion evolution, based on this, elaborated our country public crisis management and the logical relation and evolution trend of network public opinion.Part four, from the social system and other aspects, analyzes America, Britain and other countries for network public opinion governance, summarizes its enlightenment to our country government public crisis management.Part five, summarize the above analysis and the research content, make several suggestion from improve the ability of government to grasp the public opinion to guide the initiative; Establish an effective mechanism of public opinion guidance, strengthen the public opinion controllable; We should improve the legal system for citizen network behavior.In order to perfect our country government public crisis management system and put forward relevant countermeasures.