The Study On Performance Evaluation About Local Government Micro-blogs Services

With the constant popularity of the Internet and rapid development of the social networks, government micro-blogs become as a new social networking platform for rapid development. Government micro blog as a social media tool, can use the micro blog platform to publish government documents, public event processing process, open the daily work of the government agencies, can make the social organizations and the general public to understand the work of government agencies and has an important significance to improve the level of public service and service qualityAccording to the research background and research significance, it is carried out and a brief review for the research status of domestic and foreign research. Then it determines the research content and research methods, and clarifies the framework of the article. Firstly, based on the theory of local government micro blog service, the paper analyzes the content of the local government micro-blogs service, and clears the object of the local government micro-blogs service, and further explores the influence factors of local government micro-blogs service. Secondly, this paper presents the basic principles of the performance evaluation index system of local government micro-blogs services, and constructs the evaluation index system of local government micro-blogs services performance, and designs the evaluation model of local government micro-blogs services performance. Thirdly, according to the relevant research background of local government micro-blogs, the local government micro-blogs in Hunan province was selected as the research sample. It collects data through questionnaire survey and verifies the construction of local government micro-blogs services performance evaluation model. Finally, based on the development of local government micro-blogs services, the paper puts forward to upgrade and optimize the basic strategy for the local government micro-blogs services through the empirical measurement of local government micro-blogs services performance. These strategies are the improvement of the service object to participate in the enthusiasm, strengthening the local government micro-blogs services content, to guide the local government micro-blogs services influence factors and enhance the local government micro-blogs services capacity.