The Research On Sustainable Development Of TianJin Red Sunset Private Pension Enterprise

With the population aging process continues to accelerate, the aging of the population has brought unprecedented pressure and challenge to the society, development of pension industry has no delay. At present, the basic frame of our social pension system is" Based on home care for the elderly, relying on Community service, institutional pension for the supplement". Institutional pension is an important part of the social pension system. But, existing social pension institution, the bed number and other facilities cannot meet the growing pension needs. Besides, arranged by country social welfare system has not been able to deal with the social pressure of pension for a long time. So, the development of the private enterprise for the development of the pension for the promotion of our country, relieve aging pressure have a positive meaning.This article from the welfare pluralism and harmonious society theory, bring many problems into the Red Sunset Private pension enterprise, use field interviews and survey of enterprise information, analysis status find the main reason for the impact of its occupancy rate. Through access to a large amount of information, literature and books, find that the Red Sunset Private pension enterprise faced lots of problems eg:Publicity is not in place, Competitive pressure, Lack of personalized service, Low quality of staff and Management level backward. Combined with the external environment and the internal environment of the Red Sunset Private pension enterprise, we can use SWOT analysis ensuring the problems.According to the problem of the Red Sunset Private pension enterprise, from the two aspects launched that are overall thinking of sustainable development and sustainable development plan system design, raised respectively construction of organizational culture and market positioning are very important on integrated thinking. Emphasis on advertising and other strategies, combination of individual and standardization service, the introduction of volunteers and intelligent pension and other solutions on system design of sustainable development. Through analysis and feasibility assessment, it is believed that these measures will play a positive role in improving the occupancy rate, improve business efficiency and social benefits of the Red Sunset Private pension enterprise.