Research On Emergency Reports In The Context Of New Media

Under the new wave of attacks on the media, the impact of traditional media is self-evident. Media environment a huge change in the traditional media monopoly has been broken, the audience space required to master a greater voice. In this social context, in order to more stable foothold in the fierce competition in the media, traditional media began as a trump card to make the corresponding changes in response to the increasingly complex and competitive. In this paper, the new media context of the background, analyzes the new media environment brought about by the new media, traditional media and new media collide,integration trends, new media context on traditional media for external and internal influence emergencies and so on.The first chapter introduces the significance of the study for emergencies traditional media, research status, research and innovation points. The second chapter of the new media age contextual features, the impact of new media on the media environment and the advent of the era of media convergence in three aspects, introduced a new era of media convergence and media environment. The third chapter of the traditional story mode is mainly emergencies, ask questions. Summarized from the traditional media model, draw the traditional limitations of coverage: a single source of information, the loss of audiences, from the actual public opinion,selective information reports, information dissemination and neglect over disguise "new media" force.On the basis of the traditional media and the third chapter of the incidents reported in the traditional concept of the limitations and problems on the fourth chapter focuses on the analysis of how to carry out the integration of media coverage and public opinion to deal with in the new media context, that take advantage of new media and traditional media combined to achieve comprehensive reform of the incident reporting patterns and ideas. This section reports the idea in response mechanisms, the three aspects of marketing strategy, starting from the point of view of ecology and economics, summarized the existing literature is different from the new point of view. Subsequently, the chapter will sublimate public opinion strategies proposed integration of media coverage of emergencies design, focusing on how to carry out reports based on the context of the new media issues of media convergence, and in 2014 into the media convergence representative incidents reported mode analysis, in order to achieve better dissemination of results.