Research On The Public Governance Of Internet Rumors In The New Media Era

Nowadays, it is an era of new media are the main features. New media provide people with greater freedom of speech platform, but also due to the openness of the network platform, virtual, anonymity, leads people to vent their negative emotions freely network platform, publish or disseminate unfounded remarks, as the network rumors. In recent years, the network rumors frequent, serious impact on people’s normal social life, and even cause social panic. The government attach great importance to the network rumor governance, but also introduced the corresponding laws and regulations construction, especially Xi Jinping said: the main battlefield of public opinion struggle has been fought to the Internet, the government should be pay attention to online media work. How to strengthen the new media era of network rumors public governance has become an important issue to be solved at all levels of government departments.New media age via traditional media era, information dissemination speed is more rapid, more interactive features. The paper used Kunming event as a study case, the formation of a new era of network media rumors divided into incubation period, the diffusion of the outbreak of the demise of the four stages and exhibit different characteristics at different stages. In the new media age, the network spread rumors has a body occult content camouflaged, dissemination and amplification of the complexity of the object and other features. From current network rumor public governance perspective, all levels of government departments have undertaken related to exploration, and achieved initial results, such as the gradual establishment of regulatory agencies, the legal system gradually established, rumor after another on-line platform and experience to deal with the growing and so on. At the same time, there are many practical problems still protruding, there are no clear main responsibility of governance, information dissemination strict, lack of judgment and so on. The reason, including conservative philosophy of governance, media joint control channels is limited, increasingly complex network environment and so on, these reason seriously affecting the scientific and effective governance of the internet rumors. How to overcome internet rumors effectively is a long-term work of government departments. The government needs to enhance technologies for analyzing and monitoring internet rumors, increase the degree of information disclosure, improve evaluation and accountability mechanism and so on. The online media needs to self-discipline and play a guiding role of public opinion, promote civilized construction site and so on. The general public need to improve the level of scientific literacy of the public, exert the opinion leaders, private think and so on.The paper use literature analysis, case analysis and other research methods, through the browser and access network-related electronic documents accumulated a wealth of information and rumors about the network information for the study of this subject provides ample examples and theoretical basis. Paper on the background of the new media age, try from the perspective of public governance to solve complex public problems, and trying to study the idea of public governance from the government, the general public, the online media.