A Research On The Influencing Factors Of Public’s Acceptance On Government APP Based On TAM Model

With the development of 3G/4G network and the popularity of mobile intelligent terminals, APP has been widely used. All kinds of APP are emerging in an endless stream, such as social media app, Life service app, map app and so on. In the field of e-government, after government micro-blog and government WeChat, government APP has been in the leading edge. Its independent business flow can be achieved small, fast, and more efficient by the government office mode.what’s more, it also has been favored by all levels of government,and has been developed in various types. As an effective way for government to implement information transparently, openly, close to the public and quick communication, the government APP can enhance the efficiency of government departments, increase administrative transparency, improve the relationship between the government and the people. However, as a new form of government service, the success of government APP is mainly dependent on the public acceptance. Therefore, it is important to analyze the influencing factors of the public’s acceptance on government APP,and to make the government APP better serve the public’s demand.On the basis of current studies about e-government at home and abroad, this paper aims at studying the behavior of government APP users in China combining the actual situation of the development of China’s government APP. Based on the technology acceptance model, this study constructs a acceptance model by adding perceived cost, perceived trust, compatibility and subjective norm variables, and puts forward the research hypothesis. Through empirical analysis, this study finds that perceived ease of use and perceived trust will affect perceived usefulness, and perceived usefulness and perceived ease of use and attitude have a significant positive effect, and the main influencing factors to the willingness are the attitude toward behavior, perceived cost, perceived trust and subjective norm, compatibility is not significantly influence public willingness to use government app; different demographic variables of the public has certain differences exist to the influence factors and the attitude and intention.This study has great meaning both in theory and reality. Through empirical study this paper finds the key factors that affect the public’s use of government APP. Firstly it can help government improve the design and development of e-government app which can meet the public’s demand. Secondly it can contribute to the further promotion of government APP. So that it can better realize the interaction between the government and the public and exert the role of government app.