Research On The Handling Of Negative Police-related Public Opinion In The Self-media Environment

In recent years,with the gradual improvement of China's economic development level,the speed of social transformation,various social events,especially the number and frequency of emergencies have increased,especially with the development of Internet technology,information transmission mode change,Internet users can quickly and quickly through the network to obtain information,express their views and opinions,to express their emotions and aspirations,network public opinion as the new situation under the public opinion management of the most important.The disposal of negative public.opinion is one of the important contents of the government in public crisis management and comprehensive management of social security.Whether the government's handling of negative public opinion is effective and affect social stability and economic development.After the advent of the Internet age,especially the progress of Internet technology has become an important factor in the media from the media,in the media communication environment,the government how to deal with the spread of negative public opinion has become an important research topic.In China,the public security organs as an important functional departments of the government,in the current changing social pattern,not only bear the original responsibility to combat criminal duties,but also be given a lot of "extra" tasks,such as large-scale activities to maintain stability,The important time of the state node visits,environmental pollution prevention,disposal of sudden mass incidents,urban,city governance and so on,some responsibilities determine the public security organs and their staff to long-term contact with social personnel,long-term social contradictions and disputes,When the implementation of the task with the immediate interests of the people in direct conflict,prone to conflict,friction,the formation of social events,the Internet age everyone can publish information as information disseminators,which led to these social practice is likely to A short period of time spread to the network,the formation of negative public opinion.Public opinion is different from the general public opinion,especially in the media environment,involving public opinion involved in the situation is more complex,more difficult to deal with,especially for negative public opinion,if not properly disposed of,the public security organs and even Government departments of the authority and credibility of the adverse effects,therefore,from the media environment under the negative public opinion and public opinion,has practical significance.In recent years,the public security organs have paid more and more attention to the handling and handling of public opinion,and in the media environment,some public security departments have even regarded the disposal of public opinion as an important subject to strengthen the law enforcement capacity of public security organs.On the current public security organs,other relevant government departments,the media on the negative public opinion of the disposal of public opinion,there are still unknown sources of information,information is comprehensive to be verified,rumors prone to public awareness,easy to be manipulated and other issues,from the subjective See the grassroots government departments do not attach importance to the relevant business level is not high,these problems lead to negative public opinion,the effectiveness of public opinion is difficult to improve.In this paper,the development of Internet technology,from the rise and development of the media as the background,in recent years,a number of public opinion as a case of public opinion,analysis of the media environment from the negative public opinion handling issues.Firstly,the research background and the significance of the research are discussed,and the related research literatures in recent years are reviewed.The research of the government crisis public relations theory,news communication "gatekeeper" theory,public governance theory and organizational behavior theory is the theoretical basis The Secondly,it elaborates the connotation,current situation and the relationship between the media and the public opinion,and selects the more typical positive and negative public opinion as the case in recent years.On this basis,this paper discusses the problems and causes of the current public opinion handling work,and discusses the main countermeasures of the negative public opinion crisis in the media environment.