The Research On The Development Strategy Of Mianyang Normal University

Mianyang Normal University is a normal institution of higher learning in Sichuan which responsible for the task of teacher education. The popularization of higher education has brought a series of problems; the social from all walks of life’s has paid close attention to graduates’employment problem since the school enrollment expansion. Whether the demand and supply of teachers in Sichuan is balance or not, and normal students employment situation have drawn attention of the students engaged in education and their parents. As a normal institution of higher learning, Mianyang Normal University located in Sichuan, whether there the graduates meet the social needs or not, what is the school orientation and target, and how to develop the education are the subjects this article will later discuss.The tactic of the Universities development strategy should be determined by the scientific method. In this article, I will analyze the external environment and business environment, the problems existing in the development, and then the capacity of Mianyang Normal University with the PEST analysis and "five competitive forces model" method. This essay generalizes the strengths, weaknesses, opportunities and threats of Mianyang Normal University with the SWOT analysis method. According to the SWOT strategic combination,this essay puts forward the emergency task at present is to set up education subjects, for example, preschool education major, and to form his own advantage majors in industries. In cooperation among industries, universities and research institutes as well as in exchange,it must determine the talents training target, continue to explore innovative personnel training mode, and improve the students’ practice ability, finally educate more talents to meet the needs of society, which may improve the employment situation from the quantity and quality. Comprehensive analysis in current external environment, industry environment, the capacity and combined with strategic combination of Mianyang Normal University, the essay will determine his orientation. It should be a free market-oriented teaching university with higher teaching quality, scientific mode of training talents who meet the needs of society and the development, and the distinct characteristics, which will own a certain reputation in the domestic schools among the equal class, which focus on the subjects development, and the intension of the combination of industries, universities and research institutes as well as the teaching staff.To ensure the implementation of the strategy of the school, departments should cooperate with each other, besides,the school must have the corresponding supervision system to ensure that all measures can better put into effect.